Puck Rock and Venture Capital

Matt Zeigler explores what sponsorship really means and why supporting local events should be viewed as a promise to a community rather than a simple advertising transaction. Using Cultish Creative's sponsorship of Spooky Summer 2026 at the Circle Drive-In in Scranton, Pennsylvania, he explains the difference between traditional marketing ROI and the long-term return created by investing in local venues, community leaders, independent artists, and counterculture.